Wang Bianfang

Professor

ADDRESS：166 Science avenue, Hi-tech   zone, Zhengzhou, China

PHONE：0371-86609618

E-mail：wbf_zz@163.com

Websites：

Research Fields：Marketing Management

Educational Backward：

2004/09   – 2007/01    East China Normal   University ,International Trade, Master degree

1987/09   – 1991/06    Shanxi Finance and Economics   University, Trade and Economic ,Bachelor degree

Courses Taught：

Marketing；Marketing Theory   and Techniques

Research Achievements：

Papers:

[1]Analysis of factors influencing trust financial services customer   satisfaction -- An Empirical Test Based on mathematical model，Journal of Yunnan University of Finance and Economics,2013.03

[2]A new way to enhance the marketing efficiency -- Based on the   combination of the mathematical model of system，Journal of Hebei University of Economy and Trade,2013.03

[3]Study on the supplier evaluation and selection based on risk   analysis，Study on productivity,2010.08

Monographs:

[1]Wang Bianfang.Channel management and the dealer marketing strategy ，Henan people's Publishing House，2009.11

[2]Wang Bianfang,editor. Marketing, Nanjing University Press，2009.08

[3]Wang Bianfang, deputy editor. The theory and practice of marketing,   Tsinghua University press，2008.02

 [1]Henan provincial government   decision-making research: Research on integrated model of regional tourism   resources in Henan

[2]Subject of Science and technology department of henan province：To speed up the formation of a new pattern of urban and rural   economic and social development research in Henan.

Ongoing Projects   ：

Planning   Office of Philosophy and Social Sciences of Henan Province:Research   on the talent support system of Henan development of strategic emerging   industry

Honors：

2009   The First grade award of Humanities and Social Sciences Outstanding   achievements