Visual Communication Design

This specialty provides various specialized courses, taught by excellent teachers and the choice of students employment is multitudinous. This specialty aims to cultivate compound talents of the ability to undertake tasks related Graphic Design and Print Design, such as graphic advertisement design, package design,book decoration, Brand Planning, CI design (Corporate Identity System design). This specialty features Graphic Design. Undergraduates will received systematic training in the respects of modern graphic design, visual communication design, Creative product development, etc. We have turned out quantities of excellent professional designing talents.

Core Disciplines: design science, art theory

Courses offered in this program are as follows:

Format Design

Credit points: 3

Credit hours:60

Course Number: 0323105

This course is mainly about the arrangement and combination of pictures, graphics and characters in type setting. By setting suitable fonts, sizes, line Spacing, designer make the related factors coexist harmoniously and suitable for reading. By taking this this course, students are to grasp the basic principles of format design and be able to create works in accordance with visual accordance.

Typography

Credit points: 3

Credit hours:48

Course Number: 0323104

This elementary course is mainly about the research of font style, training students to grasp the features and methods of font design. By studying the thinking modes and methods of font design,students explore the structure of characters, text-alignment, and the combination feature of character style with modern design theories. Students are required to understand the related applicationenvironment and be able to design fonts of practical need and aesthetic features.

Information Design and Communication

Credit points: 5

Credit hours:96

Course Number: 324106

This course is a multidisciplinary one of artistry and specialty, and its research emphasis is “how to send messages more efficiently” .By taking vision as the ways of communication and presentation, students are trained to transform signs, pictures, and characters into effective information to express ideas and information, so as to provide more convenient exchange platform.

Packaging Decoration Design

Credit points: 5

Credit hours: 80

Course Number: 0324102

This course is mainly about conceiving methods and design techniques of packaging decoration design. The contents include modeling design of package container, packaging structure design, package materials, printing technology,etc. Through systematic study, students are to grasp the systematic knowledge of packaging design and be able to undertake the task of packaging design on their own.

Advertising Design

Credit points: 5

Credit hours:96

Course Number: 0324103

With the advertising language as the main research object, this course is mainly about the research of advertising originality and presentation of advertising design. Students are required to grasp the conceiving methods and design techniques of advertising design. The contents of this course include the foundations of visual designing, creative methods, visual presentation, etc. Through systematic designing practice, students’ ability of advertising creativity, presentation, production will be enhanced.