Gao CongRui

Professor

ADDRESS: 5 Dongfeng Road, Jinshui District, Zhengzhou City, China

E-mail：89149808@QQ.com

Research area and research interests:

Mainly engaged in research on graphic language and visual expression methods. Focusing on the digital communication methods and dynamic technological presentation in the new media era, this teacher is committed to researching the carrier characteristics and visual representations in the transition from paper media to digital media.

Educational Background: (from bachelor)

2022, Henan University, Graphic Design Major, received the Bachelor of Arts degree

2006,Sichuan Fine Arts Institute, Visual Communication Design, Obtained a Master's degree.

Courses Taught:

Graphics and Images; Text and Layout Design; Commercial design; Advertising design; Brand design, etc

Publications:

Monographs:

2018.12, “Principles of Modern Packaging Design” ; Jilin Photography Publishing House

Thesis:

[1] 2021.07, Design of tourism package with paper and the detection and recognition of surface defccts——taking the paper package of red wine as an example, EI Journal；

[2] 2021.03, Packaging Design Book Binding Design 1 and 2,“Science-Technology & Publication”, CSSCI；

[3] 2022.05, Analysis of the Functions and Trends of Children's Picture Book Design in the Digital Era, “Science-Technology & Publication”, CSSCI；

[4] 2022.08, Extended Semantic Translation of Modern Central Plains Culture Graphic Design—— Takethe Horse Street Book Club for Example, “ Packaging Engineering ” Peking University Core；

[5] 2021.10, Marketing Empowerment: Channel Innovation under New Media Marketing, “Journal of Commercial Economics”，Peking University Core；

[6] 2013.12, Emotional Experience Design of Children's Food Packaging in Childhood, “Packaging Engineering” Peking University Core；

[7] 2013.10, Creative Performance of Deconstruction of Chinese Characters in Advertising Design，“Packaging Engineering” Peking University Core；

[8] 2014.08 Application of Chinese Characters Aesthetics in the Logo Design, “Packaging Engineering” Peking University Core；

[9] 2014.05 Humanized Design for the Landscape of Commercial Pedestrian Street，EI inclusion；

[10] 2015.02 Current instruction situation and reform innovation in  

advertising design，CPCI-SSH inclusion；

[11] 2013.06, Three design works, “Hundred Schools in Arts” CSSCI.

Projects：

In 2023, presided over the annual project of Henan Province's Philosophy and Social Sciences Planning: Research on the Path of Promoting the Revitalization of Henan Rural Civilization through the Construction of Art Villages;

In 2020, presided over the annual project of Henan Provincial Philosophy and Social Science Planning: Innovative Research on the Creation and Communication of Henan Spiritual Civilization Public Service Advertising

2018 Participated in the National Social Science Foundation Project: Research on Product Information Interaction Design Strategy and Application Based on Elderly Users;

2018 Participation in Henan Province Philosophy and Social Science Project: Research on Promoting the Characteristic Development of Henan Cultural Industry through Design Innovation.

Honors:

In 2022, the project "Research on the Application of Henan Folk Art Elements in Local Tourism Packaging" passed the assessment and was awarded the title of "Young Backbone Teacher of Henan Province";

In 2022, the paper "Marketing Empowerment: Channel Innovation under New Media Marketing" won the third prize for Outstanding Research Achievements in Philosophy and Social Sciences in Henan Province's Universities in 2021.

Academic Activities:

In 2022, hosted and participated in the international forum "The Boundary of Vision - International Forum on Visual Communication Design and Education in the Era of Intelligent Media".