From October 16 to 17, 2021, 2021 Zhongyuan Marketing International Forum was successfully held on Kexue Campus, ZZULI. The Forum was hosted by Chinese Marketing Association of Universities, organized by ZZULI, and co-sponsored by Henan University of Economics and Law, Seentao Technology Co., Ltd. and Yuzhou Lu Jun Kiln Artworks Co., Ltd. More than 30 universities including University of New Haven, University of North Carolina Greensboro, Peking University and Tsinghua University, and nearly 100 teachers and students attended the Forum. The number of online participants exceeded 1,000. Zhang Zhijian, Deputy Secretary of the CPC Committee of ZZULI, Fang Shaoming, Vice President of ZZULI, and relevant directors of ZZULI attended the opening ceremony hosted by Fang Shaoming.

At the ceremony, Zhang Zhijian delivered a welcome speech. Li Dongjin, Vice Chairman of Chinese Marketing Association of Universities and professor of Nankai University, delivered a speech, emphasizing the pivotal function and great significance of holding the Zhongyuan Marketing International Forum. A number of renowned marketing experts at home and abroad, such as Prof. Wang Yonggui from Capital University of Economics and Business, Prof. Wang Chenglu from the College of Business at University of New Haven, Prof. Yang Zhiyong from University of North Carolina Greensboro, and Prof. Zhao Zhanbo from Peking University, delivered invited speeches. Dr. Jia Qiong, Marketing Director of Seentao Technology Co., Ltd., shared his research achievements in digital marketing transformation and mode innovation of enterprises, providing practice examples in digital and intelligent marketing of enterprises.

On October 17, delegates conducted a field marketing research in Shenhou Ancient Town, Yuzhou, experienced the opening ceremony and live auctions of Lu Jun Kiln, offered guidance and exchanged ideas with respect to the scenario-based marketing mode of ceramic enterprises, and gave beneficial insights and viewpoints.

The success of the Forum has raised the influence of ZZULI in disciplines of economics and management, and enhanced the exchanges in research on marketing theory between universities in Henan Province and peers at home and abroad, with important significance in guiding enterprises in Central China to conduct marketing practice in a more scientific manner, as well as further improving the construction level and academic influence of relevant disciplines and specialties of ZZULI.