Research Institutions

1. Research Institution of Behavior Science

This institution was founded in 2013. Since its foundation, more than ￥3,000,000 has been invested and many hardwares and softwares such as the sub-system of “Topics inFocus”, A-Web, a system of cyber survey, BIS-Miner, a data mining system, mobile interview equipment, TCSS, a management consulting and analytical system and multichannel stimulus have been bought. It aims at studying the rules of behavior occurrence and development, cognitive neuroscience and its corresponding mechanism of cerebral nerves, behavioral game and its decision-making mechanism, psychological mechanism of individual and collective behaviors. Now it has a staff of more than 20 research fellows, 7 of whom have senior title and 80% of whom have doctor degrees. Research fellows have published 10 monographs and more than 100 academic papers. They have provided consulting decision-making service for several enterprises such as Yutong Heavy Industrial Group and Yinge Paper Manufacturing Company.

2. Center of Marketing Research and Training of ZZULI

Center of Marketing Research and Training of ZZULI (hereinafter called the Center) is a research institute founded jointly by ZZULI and Shenzhen Mcentee Asset Management Co., Ltd. It is a combination of research of marketing theories, teaching practice and serving enterprises.

Since the foundation of the Center in 2005, Shenzhen Mcentee Asset Management Co., Ltd. has invested ￥1,500,000. The teaching force of ZZULI and some experts with rich practical experiences employed have formed a complementary team of research and service. It has a deep cooperation with Sales and Market Magazine and Paili Marketing Agency in the hope of setting up a trinity platform of marketing teaching, theoretical research and serving enterprises and great achievement have been made. The Center has set up bases for teaching practice in nearly ten domestic-famous enterprises such as Sinian Foodstuff Co., White Elephant Foodstuff Co. and Yutong Heavy Industrial Group. It has also provided consulting services for enterprises and administrative units such as Qinqin Co., Fujian, Zhanggong Spirits Co., Yijiakang Co., Shanxi, Henan Provincial Salt Bureau and YanlingIndustrial Park. The team workers in the Center focus especially on the combination of theories and dynamic practice and pay more attention to the summary of marketing practice and development of theories. The team workers in the Center have published more than 10 monographs and more than 100 academic papers.

3. Research Institution of Marketing Science of ZZULI

The Research Institution of Marketing Science of ZZULL is the marketing institution set up earliest in Henan Universities, specializing in the study of marketing theories and methods and analysis and diagnosis of marketing cases. Now it has 15 research fellows, 70% of whom have doctor degrees or have senor titles and two domestic-famous marketing experts---- Peng Shijin, a professor and Jin Huanmin, an associate professor belong to the research team. Since its foundation, 3 projects supported by National Social Science Fund and more than 30 provincial projects have been obtained and finished. In addition, more than 20 teaching books and monographs have been published.  It has provided marketing consulting services for more than 50 enterprises such as Yutong Coach Manufacturing Co. and Sanquan Group and has created economic benefits of 30 million for enterprises. The institution attaches much importance to academic exchanges and Marketing Forum lectures have been held regularly and irregularly. The Forum has become very popular with the teachers and students in ZZULI.