Business Administration

1. The Training Objectives and Employment Prospects

Bachelor degree, via Human Resource Management,Marketing, Strategic Management,Marketing Management,Accounting and othercourses of studyand practice, devote to foster the applicationand compound type talents, which can have excellent performance in management,training,scientific researchwork for the enterprises.

The professional covers all the traditional management position, Marketing, Human Resource Management, Accounting, Financial Management, Logistics Management and property managementetc. Which have wide range ofemployment and morejobs opportunities,in the future,graduate employment situationstill can maintain thegoodsituation.

2. Professional Characteristics

Our school development this major ineconomics and managementdisciplinesis early,disciplinedevelopment is morestandard and perfect,is the provincial levelkey disciplines,andhas a master’s degree in business management authorization and MBA dual degree authorization. In addition to the professional course experiment, course design, the traditional professional research and graduation practice, also highlights the professional probation, producing practice outside school, professional practice link.

3. Core Subject

Business Administration; Accounting

Marketing

1.The Training Objectives and Employment Prospects

The cultivation of undergraduate, to systemic study of marketing theory knowledge and practical skills as the core, and have a basic knowledge of economics, management, skilled in marketing, analysis tools withmarketing,marketing planning and othercombat capabilityand team spirit of theapplied seniorspecialized talents.

This major emphasis ontrainingandactual combat skillknowledge system, curriculum,emphasizingthe close combination of teachingmode and the demand of the market,pay special attention tothe teaching and training ofE-Marketingideas andtools. For graduate students will have better employment prospects, employment is wide, for instance, they can be engaged in the food marketing, financial marketing,real estate marketing, automobile marketing and other industry marketing management, dealer development and management,marketingconsulting work,also can be engaged in teaching and research workin school.

2.Professional Characteristics

This major use professional multipattern teaching method, for example like, experience marketing comprehensive training, marketing sand table simulation, marketing research, business practice on practice teaching part, especiallyin the province jointly organized by the unique characteristics of our school enterprise marketing research and training center, marketing business and innovation funds to support the plan, provides a good condition and rich practicalopportunities fortraining students' researchandpractical ability.

3. Core Subject

Marketing; Management; Economics

Information Management and Information System

1.The Training Objectives and Employment Prospects

The cultivation ofundergraduate,tosystemic study of modern management theory, computer science technology and application ability, tosystemic master the basic knowledge about information systems analysis and design skills ability of data analysis,informationmanagement. For graduates can apply jobat all levels ofadministrative departments, and some other job related to industrial and commercial enterprises,financial institutions, scientific research institutions engaged in the information resources management, information system development and maintenance, data analysis, information system consulting and service.

2.Professional Characteristics

Themajorwas founded in 2002,under the Henanprovincial level--the subject of management science and engineering, is one of the professional application province earlier set. This specialty emphasizes the integration of management and information technology, focus on training students managementthinking,information technologyskill anddata analysis skill,pay attention to the combination of theoryand practice,so that studentsfully understand theimportant role of information resource and information system in the enterprise and the organization, familiar with the advanced management idea, master the methods of informationsystem development tothe management and decision-makingin the management of theskilled in the use ofdata analysistools andtechniques to support theenterprises and organizations.

3. Core Subject

Computer Science; Management Science;Economics

Logistics  Management

1.The Training Objectives and Employment Prospects

The cultivation ofundergraduate is to training with theability of computer applicationbasic theory,modern management,with goodspirit of innovation and practical ability,cansolve the problemwith systemic thinkingability,familiar with thelogisticsmanagementsystemof relevant laws and regulations,grasp the supply chain and logistics managementtheory of knowledgetalents. For graduate students they can applied job inadministrative institutions,research institutes,industrial and commercial enterprises, logistics enterprises engaged in logistics system optimization, logistics operations and logistics management.

2.Professional Characteristics

This majorwas founded in 2005,under the Henanprovincial level--the subjectof management science and engineering,is one of theprofessional applicationprovince earlierset. This specialtyemphasizes the integration oflogistics and information technology,students focus on thesystemthinking,information technology and managementanalysis ability,pay attention to the combination of theoryand practice,so that studentsfully understand the organization andlogistics management methods under the condition of modern information technology, familiar with the basic activities of social logistics and enterprise logistics system, has the strong system analysis and the ability to solve practical problems in logistics management.

3. Core Subject

Business Management; Logistics Management and Engineering; Management Science and Engineering; Transportation Management

Accounting

1 .Cultivation objective and career prospect

It is an undergraduate program, mainly training the advanced special talents who can be engaged in multi-level accounting management in the future. They can adapt to the requirements of various government agencies, enterprises and public institutions, know the accounting principles well and acquire the technical and practical abilities in terms of accounting, accounting control and audit as well as the knowledge in finance, management and law.

This major attaches importance to the combination of theory and practice, stressing both the systematization of special professional knowledge and practical training, emphasizing that courses offered and teaching models are in agreement with real requirements, and paying attention to the unification of knowledge instruction, ability cultivation and improvement of career qualifications. Graduates have a promising career prospect. They have a variety of career choices, for instance, they can be engaged in accounting, accounting management, financial consultancy and services in government agencies, enterprises, public institutions, accounting firms and rating organizations of assets and securities and they can also teach and do research work in universities and research units.

2. Specialty

Accounting of our university is one of provincial specialty majors. Meanwhile, we are the platform unit for the state-leveled training of key teachers from vocational schools, the Education Ministry’s construction platform unit for computerized accounting for key teachers from vocational schools and have acquired the authorization of MPAcc. This major is based on multidimensional and diversified teaching models, and instruction of theoretical knowledge, practical ability acquisition and cultivation of innovation ability are attached equal importance to. Theoretical links like situational teaching, theory instruction and case study are integrated with practical teaching links like simulation experiment in the lab, comprehensive training of financial accounting, accounting simulation values, accounting research and internship in enterprises, which provides a good condition and more practical opportunities for students to acquire research abilities in theory and practical skills so that students’ professional qualifications are greatly improved.

3. Core courses

Business Administration, Economics and Accounting

Financial Management

1.   Cultivation objective and career prospect

    It is an undergraduate program, mainly training the advanced applied talents who have systematic theory of financial management and practical capabilities as well as the knowledge in terms of finance, management, economics and law and so on. In addition, they can master professional skills such as financial forecast and decision, planning and budget, financial control and analysis and evaluation as well as practical innovative abilities and team-work spirit in investment, financing and management of capital operation.

This major attaches importance to both the systematization of special professional knowledge and practical training, emphasizing that courses offered and teaching models are in agreement with real requirements. Graduates have a promising career prospect. They have a variety of career choices, for instance, they can be engaged in financial analysis, financial management, financial consultancy and services in government agencies, enterprises, public institutions, accounting firms and rating organizations of assets and securities and they can also teach and do research work in universities and research units.

2. Specialty

This major focuses on the combination of theory and practice, stressing the training of practical abilities, overall qualities and international prospective. Based on the rich resources such as the authorization unit of MPAcc, provincial specialty major of accounting, the platform unit for the state-leveled training of key teachers from vocational schools, the Education Ministry’s construction platform unit for computerized accounting for key teachers from vocational schools, this major  aims at making students master relevant knowledge and practical skills in decision-making, financial management, capital raising and investment in enterprises and improve their professional qualities and capabilities in financial management by theoretical teaching links of class instruction of theoretical knowledge, experience of role players and case study and simulation experiment in the lab, comprehensive training of financial management, financial management simulation values, the platform of financial decision making, professional research and internship in enterprises.

3. Core courses

Management, Accounting and Financial Management

Economics

1. Cultivation objective and career prospect

It is an undergraduate program, mainly training the advanced special talents with solid theoretical foundation of economics who master the analytical method of modern economy, know the operating mechanism of market-oriented economy, are familiar with economic guideline and policies and regulations in our country, understand the history and present conditions of both domestic and foreign economic developments. Besides, they should know the dynamic condition of economics, have the ability of conducting social survey of economy, economic analysis and practical operation by using quantitative analysis and modern technology and be able to be engaged in economic analysis, forecast, planning and economic management in the departments of economic management, policy research departments, finance institutions and enterprises.

2. Specialty

This major focuses on the training of students’ practical abilities. The new teaching model stresses the combination of theories and practice, and highlights the cultivation of their capability and the formation of their professional qualities. And the same time, practical links on campus are strengthened. There are many teachers of high quality in this field in our university as well as case study rooms and several fixed off-campus bases of internship.

3. Core Courses

Economics and Statistics

International Economics and Trade

1. Cultivation objective and career prospect

It is an undergraduate program, mainly training the advanced applied talents with solid theoretical foundation of international economics and trade who have strong practical operational capabilities, know the development conditions of present international trade, are familiar with general rules and conventions of international trade. After graduation, students can be engaged in international business in departments of foreign economy and trade, foreign-funded enterprises, private enterprises and government agencies. In addition, they can teach or do research work in universities and research institutions.

2. Specialty

This major focuses on the training of students’ practical abilities. The new teaching model stresses the combination of theories and practice, and highlights the cultivation of their capability and the formation of their professional qualities. And the same time, practical links on campus are strengthened by increasing the ratio of practice. In order to improve the practical ability of students, the construction of supporting experiment equipments has been finished on the basis of theory teaching. Now we have a modern comprehensive lab of simulation experiment of international trade.

3. Core Courses

Economics and Statistics

E-Commerce

I. Cultivation objective and career prospect

E-commerce is the deep combination of modern information technology and business activities and it has become the major economic form in the era of internet. This major is designed to cultivate applied business innovative talents, who have theoretical knowledge of economics and management, master methods of modern information and technology, acquire the practical and managerial abilities of business operations and have certain innovative and entrepreneurship qualities by using internet. In addition, graduates from this program should be competent to undertake the construction, operation and management of e-business in various levels of management agencies, manufacturing enterprises, merchandising enterprises, financial industry and scientific research units.

II. Specialty

This major is subject to the first-level discipline----Management Science and Engineering. It is one of key majors in School of Economics and Management. In the practice of teaching and science research, e-commerce has had four features as follows:

1.Businessman-oriented. This major insists on the cultivation of business talents based on the center of business. The structure of students’ knowledge highlights the application of theories of economics and management and business knowledge. The teaching content is based on classical theories in economics and management and focuses on innovative theories in the background of internet. Students are required to be familiar with and master various applied modes of business activities in the era of internet.

2.Rich teaching modes of practice. This major attaches much importance to various practical activities including simulation experiment, disciplinary contest, social investigation and combining study with production and research work. Students can choose practice programs according to their own interests. Meanwhile, students are encouraged to participate in academic activities and disciplinary contests.

3.Stress on innovative and entrepreneurship education. Students are encouraged to conduct entrepreneurship activities of E-business by making use of two levels of “Entrepreneurship Centers for Undergraduates” supported by both our university and our school. In the process of entrepreneurship activities, professionals from e-business enterprises are employed to act as their guides to lead and help students in this major to formulate entrepreneurship plan, look for opportunities for entrepreneurship investment and set up appropriate entrepreneurship projects.  In this way, students’ abilities of management, operation and innovative entrepreneurship can be cultivated in the process of practice.

4.Segmentation of major directions. This major is segmented into three directions: operation of on-line shops, cyber marketing and cross-border e-commerce according to different requirements of market about e-business talents. We will assess students’ strengths and advantages comprehensively in the process of their studying key courses for this major. At the same time, we will take students’ interests into account and help them determine their future direction of development and cultivate their individual core competitiveness.

III. Core Courses

Management, Computer Science and Economics